Earlier this week, we heard from a reader in St. Thomas regarding the recent HFCS makeover aka name-change and mistakenly thought it was just another one of those cheesy commercials. It turns out this "corn sugar" re-branding effort is as big as the 1988 "canola oil is the new low eurcic acid rapeseed oil" act in advertising. ABC News just launched an eye-opening feature about renaming which even includes some thoughts from JustSaying fave: Michael Pollan.
Thursday, September 16, 2010
Latest HFCS... Err... "Corn Sugar"
Earlier this week, we heard from a reader in St. Thomas regarding the recent HFCS makeover aka name-change and mistakenly thought it was just another one of those cheesy commercials. It turns out this "corn sugar" re-branding effort is as big as the 1988 "canola oil is the new low eurcic acid rapeseed oil" act in advertising. ABC News just launched an eye-opening feature about renaming which even includes some thoughts from JustSaying fave: Michael Pollan.
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