Tuesday, August 10, 2010
A reader and friend alerted me to a great story from NPR about how folks are re-framing Meatless Monday to gain followers in the younger demographics who aren't necessarily thinking about their blood pressure and cholestoral. Read the article or listen to founder of Meatless Monday, Sid Lerner, talking with NPR here.
I know what you're thinking: "What does this have to do with Water Month here on JustSaying?" The answer is: a ton. From the article:
"One of the biggest advantages of cutting back on meat consumption is the reduction in the water demand," says environmentalist Peter Gleick of the Pacific Institute [and author of Bottled & Sold].
Gleick says people are shocked when they realize how much water it takes to grow the grain needed to feed cows to produce 1 ton of beef.
"It takes 140,000 bathtubs full of water — that's millions and millions of gallons," Gleick says. And it's not something people consider when they try to imagine their "water footprint."