Friday, August 6, 2010

Marketing Water

Ahhh.... BANa and their "serious re ydration." Another pseudo-scientific bottled water scam. As the saying goes, a good advertiser can convince us to buy something we don't want or need. And as Peter Gleick (and probably a bunch of marketing folks) say, "A great advertiser can convince us to pay a thousand times more than we're already paying for something we already have - like water."

A few short weeks ago a federal judge ruled that Glaceau Brands has been falsely advertising Vitaminwater as healthy, but it turns out this particular type of fraud has been alive and well for centuries. As early as 1630 a Massachusetts merchant was fined for profiting off of extravagant and questionable claims that his special water could cure scurvy. Everyone has heard of the term "snake oil," right? Well, turns out we still fall for this sh*t. See if you can match up the following claims/slogans with their brands:

(A) Penta (B) Evian (C) Fiji Artesian Water (D) Poland Spring (E) Dasani (F) Infinity Water (G) Contrex (H) Aquafina (I) smartwater (J) Adirondack

1.) Can't live without it.
2.) Far from pollution. Far from acid rain. Far from industrial waste.
3.) Sip smarter. Live longer.
4.) Your natural source of youth.
5.) Ultra-purified, antioxidant water. Pure energized water with no additives.
6.) The oldest way to stay young.
7.) Pure water. Perfect taste.
8.) My slimness partner.
9.) Pure as the first drop of rain.
10.) As refreshing as the mountains.

Answers: It really doesn't matter cause it's all bullsh*t but here you go [1.E; 2.C; 3.D; 4.B; 5.A; 6.F; 7.H; 8.G; 9.I; 10. J]

No comments: