Wednesday, July 28, 2010

Vitamin Water is Officially Unhealthy

Last week a federal judge ruled that Glaceau Brands (aka Coca Cola) has been falsely advertising Vitaminwater as healthy. The Consumerist reports:

"...Vitaminwater will not, as its labels promise, keep you "healthy as a horse." Nor will it bring about a "healthy state of physical or mental being". Instead, Vitaminwater is really just a sugary snack food; non-carbonated fruit coke disguised as a sports drink. Because it's composed mostly of sugar and not vitamin-laden water, judge John Gleeson held that Vitaminwater's absurd marketing claims were likely to mislead consumers."

4 comments:

Neeks said...

Man that sucks I thought they were better for you! Oh well I should have known better....great marketing by Coca Cola though, they had me fooled :)

Amy said...

a friend of mine says whatever they advertise, it's the opposite..like "smartwater" also produced by glaceau, is really "stupidwater" because reverse osmosis actually strips essential vitamins and minerals from your body...they are tassty, i must admit, even if they don't bring about that healthy mind/body state.

Deborah said...

I actually fell for this too. Ugh.

Anonymous said...

this is like "Idiocracy" - suprised we aren't watering plants with it.