Thursday, February 4, 2010

Heintz unveils (apparently long awaited) ketchup packet redesign

AP Reports: The new design has a base that's more like a cup for dipping and also a tear-off end for squeezing, plus it holds three times as much ketchup than a traditional packet. "The packet has long been the bane of our consumers," said Dave Ciesinski, vice president of Heinz Ketchup. "The biggest complaint is there is no way to dip and eat it on-the-go."

I don't even know what to say about this. Disposable ketchup packets, like single serving yogurt containers, apparently haven't been convenient enough for the on-the-go crowd and Hientz has "finally" revamped the way they package ketchup.

I suppose Matt Kurtz, the founder of  "Prop 57" - a facebook group started by  to "draw awareness" to the packets' shortcomings - hasn't driven and Gogurted yet??

(thnx Bec)


Neeks said...

well i for one love the idea behind getting 3 x's the amount of ketchup....i hate having to get 46 ketchup packets to eat fries :)

Amy said...

cute and hopefully easier to open