Monday, March 23, 2009

food news

I really wish I was at the Knight Fellowship Food Science Boot Camp going on at MIT this week because I couldn't imagine a more pertinent time to be discussing the industry of food and agribusiness with folks like Marian Nestle and everyone else up there. Feel free to call and conference me in, guys. (I wish!)

As regularly discussed here on justsaying, the new administration has been incredibly receptive to once-considered revolutionary movement towards sustainability, biodiversity, and stricter safety regulations, and seems to be leaning away from the industrial and often hazardous model that has created a culture too reliant on convenience to bother purchasing peanut butter and jelly separately (also see here).

The NY Times published a wonderful article offering an overview about what's been going on in the movement, from Alice Waters, whose name has been floating around in conjunction with the White House kitchen, to Michael Pollan, who is, well, in my opinion, one of the pioneers of this "food revolution," and of course the Obama family.

Here's what I think is so great about all this: Right now eating organic and going green is trendy and as you all know, organic doesn't necessarily mean sustainable or the most eco-friendly AND trends don't always stick around for decades. So what we need are influencers and the Obama family has that power. Let's face it, there is an air of celebrity around our first family and celebrities have a major influence on the "now" generation. If they can keep up this momentum I truly believe the next few years will be paramount in shaping the future of the food industry and capturing the attention and interest of young minds whose future involvement and inertia is critical.

2 comments:

NIKO said...

I agree, for the first time, we are truly seeing a difference from the White House down to the "Tweenies"! Although, organic is "cool and trendy", todays young parents are raising their children with more and more sustainable foods. Optimistic sums up my feelings about the food industry here in America with writers like you in the forefront!!

Deborah said...

You are too kind... I am hardly at the forefront but maybe some day!