Tuesday, December 2, 2008

Studies show that people trust the "low fat" label to mean fewer calories

So Pollan was right. Again. Marketing certain foods as "healthy alternatives" or "low fat" leads people to believe that those foods are healthier than they really are. From the TierneyLab:

They’ve found that all of us, even professional dieticians, make systematic mistakes when estimating how many calories are on a plate. Experiments showed that putting a “low fat” label on food caused everyone, especially overweight people, to underestimate its calories, to eat bigger helpings and to indulge in other foods.

Find the entire article here.

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