I'm not convinced...

This reminds me of those pro-HFCS ads, the "sweet surprise" ones that came out a few months ago. I should mention that truvia is made from the stevia herb - which has been used as a sweetener in Paraguay for hundreds of years. The word on the street is that "the body does not metabolize the sweet glycosides from the stevia leaf or any of its processed forms - so there is no caloric intake and stevia doesn't adversely affect blood glucose levels and may be used freely by diabetics."