What's Tappening?

Tappening is the anti-bottled water project of Eric Yaverbaum and Mark DiMassimo's, that launched those controversial ads during the election suggesting that both candidates have a drinking problem -drinking bottled water that is. Yaverbaum works in public relations and therefore realizes the power of a clever slogan. Check out this recent interview, where he talks about the "aha" moment when he realized the environmental impact of bottled water and his desire to plant the seed for change. Here are some sobering statistics from the Tappening website:

If you choose to get your recommended eight glasses a day from bottled water, you could spend up to $1,400 dollars annually! The same amount of tap water would cost around 49 cents.

Americans buy 28 billion water bottles annually, which uses the equal of 17 million barrels of oil, sufficient to fuel 1 million cars for 12 months worth of driving.

With only 23% of discarded PET bottles recycled it costs American cities about $70 million to clean up the discarded bottles yearly.

Bottled water often contains more bacteria and impurities than tap water, because the EPA regulates municipal water systems more stringently than the FDA regulates bottled water.