Thursday, January 27, 2011

"Dinner in a Bottle"

A reader recently sent in this link to an article about MeatWater in which the reporter seems to think that MeatWater is in fact an actual, available product. It's not real, folks.

It is an incredibly creative campaign that forces people to think twice about the culture of "food" around us. Their message is so carefully laced into our modern expectations for new food products that a lot of people seem to believe that Hungarian Gulash water will soon be available at the grocer.

I urge you to read more about the campaign here and then spend some time on the MeatWater website. And I hope that this clever hoax doesn't create an actual... gulp... demand for such a product. Yikes.

1 comment:

Deborah said...

Press Kit is pretty fantastic also: