Wednesday, September 23, 2009
"simultaneously seductive and repulsive"
Good Magazine recently posted a selection of images from Jon Feinstein's photographic series Fast Food. I've since viewed the pictures of burgers, nuggets and other food-like substances in their rarely-photographed, un-enhanced and unbranded form and have a few thoughts, but first, Feinstein on his series:
"Since the 1950s, fast food has become so global that its icons are often as recognizable as popular historical figures - its image heavily branded into the public periphery. 'Fast Food' is a typological exploration of the food on its own. Hamburgers, French fries, chicken nuggets and 'specialty' sandwiches are presented on stark black backgrounds, isolated from their common context, without name recognition, nearly floating in space. Under austere, uniform lighting; stripped of logos, packaging and iconography, the food takes on a disgustingly and scientific, yet ethereal quality. These photographs investigate the love/hate relationship that many Americans have with fast food and, like many other aspects of popular culture, its ability to be simultaneously seductive and repulsive."
My questions or comments: Are the images titled by the amount of fat grams the subject contains? Some of them are more repulsive to me than others - the fries are not so repulsive. And speaking of iconic fast food, did anyone else (who grew up in the 80s and likely saw the same commercials) think that the McDonalds logo was two french fries bent together until recently learning that those golden arches are actually the letter M? Talk about a successful ad campaign. Ugh.
(Special thanks to RebeccaC, a loyal reader and avid recycler)