"You're turning Violet, Violet!"

I'm no PhD but I think it is safe to say that the scientists University of Rochester Medical Center who discovered that a compound called Brilliant Blue G, found in blue M&Ms, did not set out in their experimentation thinking, "Hmmm... I wonder... Does Brilliant Blue G have any impact on recovery from secondary spinal cord injuries?" Chances are, they were investigating whether any of the dye used in those unsustainable yet irresistible morsels causes cancer and after lots of trial and error they ended up with blue rats, wonderful hopes for the human trials set to start in September, and great news for M&M lovers worldwide: M&Ms dye is fairly safe. Woo hoo!!! Read more here.