Tuesday, February 10, 2009
Have your cake and lose weight too?
Doubt it. Although the folks at Satisfit Weight Care Technology may try and convince you differently. After some pre-clininical trials, the new "nutritional" additive, Satisfit, is said to have had some success preventing the absorption of fat. Brett Zarda's recent post on PopSci explains:
According to Dow, Satisfit is a “highly functionalized cellulose that is partially hydrophobic and may behave similarly to fat.” That behavior would allow the ingredient to take trans and saturated fat out of the body that normally would have added to your love handles. The cherry on top (or icing on the cake, as it were) is that Satisfit doesn’t add any calories to the food. It's 100 percent soluble, meaning it could easily by added to anything from beverages, to dairy products, to microwave meals. Dow is currently looking for development partners to test the effectiveness in specific foods during human clinical trials.
I'm not sure what bothers me more: the obnoxious "satisfied" + "physically fit" marketing mumbo jumbo behind the name or the fact this type of attempt at a solution completely ignores the root of the problem. Ugh.