Wednesday, October 15, 2008

M'm Hmmm...

Recently, Campbell's put an enormous (and expensive) ad in the NY Times (above). Today, a similar one appeared in The Baltimore Sun - announcing 124 MSG-free soups and continuing their attack ad campaign against Progressive. It certainly got my attention... and possibly that of undecided swing voters! I guess it's that time of year. Good grief.



The smaller text below the cans says:

For over 100 years Campbell's has led the way, creating soups with more of the stuff you want - like farm grown vegetables - and less of the stuff you don't - like MSG. Thirty-eight of our condensed soups have no MAG. New kids varieties are on their way to stores now, with no MSG and healthy sodium levels. Our Healthy Request soups have been free of MSG since we introduced them over two decades ago. Our Select Harvest soups are not only MSG free, but set a new standard for ingredients that you can understand. So while nearly two-thirds of Progresso soups contain MSG, the majority of our soups do not, and we're introducing more all the time. Enjoy!

Read more about the campaign err... competition in this article from Brandweek.

(thnx Holly)

***UPDATE***

How did I miss this?!?! Progresso's rebuttal (also in The Sun today - A section actually):


The copy reads: Campbell's has over 90 soups made with MSG. Progresso has 26 soups with no MSG. And more to come. We are removing MSG from all of our delicious soups. And don't worry, we promise to keep the same great taste you've always loved.

7 comments:

Tom said...

I think it's a GREAT campaign. It's a reminder for people that MSG just isn't good and it's in more foods then you realize. More and more companies are putting ingredients into their packaging that they would hide or "forget" to put on.

Good one Deb!

blog admin. said...

It is a great campaign. Clever timing. And yeah... MSG is terrible for you and lurking behind too many labels.

Troy said...

MMMmmmm...MSG

holly said...

LOL....who knew soup could get this much action?

Tom said...

Nice rebuttal. Love it. All this MSG talk i'm thinking chinese for lunch. anyone?

blog admin. said...

I should have seen that coming...

blog admin. said...

BTW... a friend of mine in advertising refers to this as the "fall soup wars" which are apparently similar to the "turkey wars" leading up to Thanksgiving.